This paper compare and contrasts a type of journalistic
writing. Journalism has many different fields such as news writing, broadcast
journalism, investigative journalism etc. I will focus on magazine writing,
using two examples of popular magazines in the Philippines and in the world. This
paper will focus on the Candy magazine which is the number one teen’s magazine
in the Philippines according to the Synovate Media Atlas Survey and Cosmopolitan
the number one magazine for young women in the world declared by the
Bauer-Media Group. This paper will compare and contrast each magazine to show
why these two magazines are worthy of this title. A list of contrasts and
comparisons included in this paper is that it is aimed for females, it shows
how to apply make-up, gives different types of advice, illustrates what to wear
and how to wear it and has an entertainment section. I will go into detail the
context of the two magazines which are an example of a type of journalistic
writing, magazine writing.
Candy and Cosmopolitan magazine are two of the most popular
magazine aimed for females. Their contents are purely for females; whether they
are pieces of advice or entertainment articles. It is aimed for females as
their target audience, written to satisfy their lifestyle and needs guiding
them through life helping them to cope with their problems and worries that they
face in their everyday lives. Issues that are tackled would be weight loss,
health, body image, appearance etc. This can be one of the factors to why both
magazines are two of the most popular magazines for females.
These two magazines are overflowing with images of make-up; beauty
is a guide to women into feeling, looking and being excellent. . It shows readers
how to put on make-up, how to try different styles and when to wear different
types of make-up. They give step by step procedures on how to apply make-up and
the dos and don'ts when wearing or applying them where to buy them, the price
and what it looks like when it is applied. Make-up gives females a boost in
confidence making them feel and look excellent.
Advice makes a big impact on all females. Both magazines directs
them through their lives and shows them that they are not the only ones with
these problems. The advice can be about beauty concerns, relationships or the realities
of their lives etc. These two magazine give advice about anything relating to a
woman’s needs. This shows how these problems can be a big impact on the lives
of females.
Both magazines are filled with fashion. Fashion might not be
for everyone but these magazines have it all throughout their pages. Whether it
is to advertise or to be inspired by from celebrities or even how to wear the
latest trends. It is not just for a particular type of females but for all
sorts of females, for example the different tastes and interests of women. It
attempts to satisfy fashion for everyone, even attracting and making them
develop an interest in fashion, filling all pages with fashion.
Celebrities are a favourite to many readers, Summit Media
says this statement and so both magazines are filled with latest updates and
information about celebrities. Containing everything they need to know about
celebrities e.g. biographies, their likes and dislikes or who they are dating
etc. This satisfies the needs of readers to know what is happening to their
favourite celebrities.
To satisfy different age groups Candy magazine is intended for
teens however Cosmopolitan is for young women. Candy magazine is aimed at teens
whose age ranges from 13 to 18 year old's according to Summit media. These girls
are high school girls going through puberty and experiencing high school life.
On the other hand Cosmopolitan magazine also according to Summit Media is
targeted at women from the age ranges of 18 to 35 years old's. This magazine
helps women to take control of their lives as they are already experiencing
life outside of college. Teens and women have a completely opposite lifestyle
and so these two magazine have a clear distinction to satisfy the different age
groups.
Candy and Cosmopolitan magazine target different lifestyles
of women. Candy girls would want to buy cheaper make-up where readers of
cosmopolitan would pick the pricey make-up. Candy girls would be interested
with copying the make-up of their idols such as celebrities or how to deal with
any of their beauty concerns. Cosmopolitan girls would want to learn about the
new trends for the face or must-have make-up buys. This is what differentiates
Candy and Cosmopolitan magazine when it comes to beauty as it aims at different
lifestyle of women.
Candy magazine is for women trying to cope through problems
with high school whereas Cosmopolitan is for women who are trying to improve
their lives. Cosmopolitan helps women cope through the stages of being
independent, work and being in more serious relationships. They require advice
on how to keep the relationships going or to make it last longer. They need advice on what they should and should not
do in a relationship. On the other hand a teen is going through the stage where
they will develop crushes. Candy shows them how to approach their crush or how
to act around them. It guides them through this stage giving them advice on how
to handle and deal with having a crush. All these advices give all types of
women ways to cope with problems they occur in their lives.
Fashion is included in both magazines, where Candy magazine aims
for what to wear when going out with friends and Cosmopolitan magazine is what
to wear at work or nights out after work. Candy magazine has clothing that is
cheaper and makes the use of a limited amount of clothing, Cosmopolitan
magazine is affordable but yet accessible at the same time. All these
clothing’s are suitable for whatever the occasion such as school or work.
Candy and Cosmopolitan magazine both contain celebrity
articles. Candy gives an insights to the minds of Candy Cuties, teenage boys.
It tells them what are they’re interested in, what kind of girls they like or
dislike, helping girls relate and use these information for their own
experiences. Cosmopolitan magazine however helps to keep readers up to date
with the latest happenings in pop culture such as the latest gossip, their
latest fashion or make-up trends etc. These two magazines contain an insight to
celebrities using a different angle.
All in all Candy and Cosmopolitan are similar in many ways
at the same they are dissimilar. However they have topped the markets together
achieving their goals to please all the diverse females out there. Individually
Candy and Cosmopolitan reach out to the taste buds of their readers and
perfectly know and understand how to please their readers. They do this by both
having mutual and dissimilarities in each magazines.
#cosmopolitan #candy #essay
